Unit 3 Reflection

I chose to use a PowerPoint for my presentation since I was familiar with the medium. While there are a number of other things I could have tried to go outside my comfort zone and presented the information in a different, albeit just as effective, way, but I didn't feel that taking that sort of risk would end up paying off especially since I think my project can be presented really well on a plain old PowerPoint. It allows for the focus to be solely on the information on the slides instead of say my voice in a podcast. Plus, physically saying things to add to the slides allowed me to keep them minimalist and not present too much on each slide. I think that my audience can really use the information I presented to improve their content. Ideally, this would be a presentation given to a company like Sports Illustrated on how they can improve their content, especially online, and I think there are some insights that go beyond sports and can be used in all facets of online journalism. People are craving more personalized interaction and want to just get the news on their feed that they want to see, so tailoring content towards specific demographics is the way a lot of online content is trending, and I think sports media especially can tap into that, whether it be different age groups, genders, or geographic regions. What's important is the innovation keeps coming and brands don't get stuck doing one thing, as they will quickly be passed by. One comment that really helped me on my blog was from Paige during the Unit 2 Portfolio, when she said: "Awesome job, your unit 2 work has greatly improved since the draft. I think your extensive use of factual sports information and examples allows readers to really understand your topic and it helps to support your thesis." I think the fact that people responded well to the sports theme and the use of specific examples really influenced what I put into the final draft, talking about Scott Van Pelt and specifically Barstool Sports.  I really felt that my thesis was a strong one and seeing someone else respond to that and think that it has potential made me keep going strong with the topic.